October 15, 2008 | Life in General, Random Thoughts, The 4-1-1 on Me
Do authors get endorsements?
Just curious. Lately, I’ve been seeing a lot of famous people promoting Proactive: Jessica Simpson, Jennifer Love Hewitt and now P. Diddy! You’ve got Hayden Panetierre (Heroes) and Vanessa Hudgens (HSM) doing those Neutrogena commercials. Queen Latifah is doing some mascara thing and Jenny Craig, Beyonce does L’Oreal….
But you don’t see Stephen King promoting Crest Whitening Strips or J.K. Rowling advertising bangers and mash at her favorite restaurant.
So, besides the movie and/or tv deals that authors may be lucky enough to get, where are the sponors? Where are the endorsements?
Technorati Tags: Proactive, Jessica Simpson, Jennifer Love Hewitt, P. Diddy, Hayden Panetierre, Heroes, Vanessa Hudgens, HSM, Neutrogena, Queen Latifah, Jenny Craig, Beyonce, L’Oreal, Stephen King, Crest Whitening Strips, J.K. Rowling
just a girl says:
Interesting observation, because when you think about it, it’s so true. I guess because while writers might be celebrities, they’re more known for their writing than their faces, hence less recognisable (arguably.) Equally arguably is that celebrities are often praised/famed for their beauty and whatnot, whereas writers are less so…?
You should totally break this trend, Celise.
x
JAG
bria says:
I did once hear the best story about endorsement and Stephen King.
He was at a Red Sox game (no surprise) reading a pre-release of Chuck Hogans super intense (and amazingly violent) but ridiculously well-written (can you tell I liked this book) “Prince of Thieves” — He flashed the cover for the camera and must have sent Mr. Hogan to writer heaven. Latter, his direct quote was:
“Prince of Thieves is a terrific read. Chuck Hogan has woven a rich narrative of friendship, young love and mounting suspense. On each season’s fiction list, if you are lucky, there are one or two books that live up to the advance hype. Prince of Thieves is such a book.”
-Stephen King
So, those little book blurbs, do they count?
Celise says:
JAG – I’m not sure how I would go about doing that. I would have to be approached by a company.
Bria – I meant endorsements in the form of products like soda, shoes, make-up, clothing, perfume…that sort of thing. Book blurbs is nothing new, but I guess that’s our industry’s form of “endorsements.”